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29 November 2017 How can your forecasts be as connected as your consumers? As channels, markets and consumer segments become more complex and fast changing, companies are increasingly challenged to produce forecasts that get the right inventory to the right location at the right time. Forecast accuracy for many consumer products and retail companies today is extremely low, with many reporting error rates as high as 50%. For top-performing companies, the answer is to adopt demand driven planning and forecasting (DDPF), a method that monitors and interprets demand in real time, actively shapes it, and finds the best response. The benefits can be significant, in terms of both cost savings and revenue. Document ID: 2017-6008 |
