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29 November 2017 Digital agriculture: influences, trends, and opportunities among ag retailers As the farming industry faces the challenge of feeding a growing global population in ways that are both economically and environmentally sustainable, innovations in analytics and technology platforms are playing an increasingly important role in aiding crop management decisions. As digital agriculture matures, agricultural retailers (ag retail) will continue their important role of servicing producers through interrelated farm technologies and crop input products. Often structured as cooperatives and comprised of numerous satellite locations, ag retailers serve as the middlemen between manufacturers and growers. As such, ag retailers are regularly perceived as the grower’s trusted advisor. As introduced in a previous article, Digital agriculture: helping to feed a growing world, Ag 3.0 is the application of digital innovation to advance efficiencies throughout the farming sector. Document ID: 2017-6009 |
