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22 February 2018

How can purpose reveal a path through disruption? Mapping the journey from rhetoric to reality

In a world that’s changing faster than ever, and that is more uncertain than ever, purpose acts as a “North Star” — a fixed point that can help organizations navigate through any change and uncertainty they face. While many leading organizations understand the power of purpose, they find that integrating purpose into their strategy and realizing its full value is much more challenging. EY surveyed 1,470 business leaders from a wide range of industries around the world. They explain how volatile, uncertain conditions have redefined the relevance of being purposeful, and how having the right kind of purpose, integrated deeply into their organizations, can translate into business success.

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Document ID: 2018-5237

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