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23 February 2018 How can you aspire to lead in the digital economy? With traditional companies facing unrelenting pressure to drive digital innovation, the ability to design and execute a digital M&A strategy is essential. In 2016, EY launched our first Digital Deal Economy study and this latest report provides one of the most detailed comparative studies available. The survey was conducted between November and December 2017 by Longitude. More than 900 respondents across 26 countries and nine major industries participated. C-suite executives involved in M&A or digital strategy were invited to take part. Respondents were categorized into three distinct groups on the basis of their company’s maturity or preparedness in digital M&A across seven areas of EY’s digital M&A framework. Document ID: 2018-5326 |
