Sign up for tax alert emails GTNU homepage Tax newsroom Email document Print document Download document
February 20, 2019
How media and entertainment leaders are responding to Gen Z
Today, the potential of media and entertainment (M&E) companies to understand their customers is greater than at any time in history. Successfully capturing insights from an array of sources and translating them into viable products, services and business models will go a long way in defining the leaders of today and the leaders of tomorrow. Technology aside, Generation Z has refreshingly different attitudes. They are more entrepreneurial; they grew up with search engines and like to discover content for themselves. They also like to be involved in the process, contribute to the solution and be more immersed in experiences. The step change for M&E companies from traditional business-to-business (B2B) models to direct consumer relationships is focusing attention on the need for more granular insight. Nowhere is this more apparent than in their efforts to understand the unique behaviors and preferences of Generation Z. So get ready for Generation Z — their attitudes, their preferences, and what they mean for your business.