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March 5, 2019
Will AI connect brands to consumers or create a chasm between them?
Artificial intelligence has already transformed multiple industries to the benefit of consumers. Yet when it comes to how consumers actually experience the world, AI is still in its infancy. Nonetheless, even in these early stages of the AI revolution, it’s clear that the way consumers engage with brands is going to change fundamentally. The question is, how? EY UK&I Consumer Industries Advisory Leader, Helen Merriott, provides answers.