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September 16, 2019
Why transportation players should look beyond city limits
The largely urban Mobility-as-a-Service market is set to hit US$372 billion by 2026, according to research from Reports and Data. However, we believe this focus is in danger of overshadowing wider opportunities in the extra-urban setting, which includes country roads and motorways. Societies are built on commerce, which requires moving things as well as people to the right place at the right time. We should be thinking about the problem holistically, about how smart technology can be applied not just to the way humans will get around in the future, but also to how everything else that needs to move will move: movement-as-a-service, not just mobility. John Simlett, EY Global Future of Mobility Leader, provides details.