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October 17, 2019
EY's The Better Question Podcast: Episode 11 - How can we make common ground the foundation for real change?
Nothing can change if minds do not. As technology increasingly takes on the role of management, more emphasis falls on the role of leaders. Neuroscience is uncovering approaches to influence that leaders can use to enlist others to share their beliefs and commitments, ranging from the framing of information to the crafting of incentive systems that fit the behavior of the brain. In this episode of The Better Question, EYQ Fellow Chris Meyer and Yassmin Abdel-Magied are joined by Tali Sharot, professor of cognitive neuroscience at University College London, and Seth Godin, blogger, entrepreneur and author of numerous bestsellers, including Permission Marketing: Turning Strangers into Friends and Friends into Customers.