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14 November 2019

How corporate culture sank the Titanic

We all know how the story ends – the “unsinkable” 52,000-ton vessel Titanic, hull torn and ultimately broken in half, resting at the bottom of the ocean. Presumably we also all know the reason: a collision with a massive, and unexpected, iceberg. The real truth that matters more than ever for today’s companies is the Titanic was doomed from the start due to a flawed corporate culture. Corporate culture has the power to propel and keep a business at the top – or sink it. An EY article provides details.

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Document ID: 2019-6430

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