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30 April 2020 When your customers change how they buy, shouldn’t you change how you sell? The global COVID-19 pandemic has been unprecedented, creating new vulnerabilities and unforeseen challenges for all businesses. Leading technology companies worldwide are under intensifying pressure to offer digital products, services and solutions, especially given the new global environment. EY’s global research shows tech companies are migrating rapidly to subscription models – but have much to do to increase their readiness. An EY article provides details. Document ID: 2020-5662 |