May 7, 2020
How to upshift the customer experience in the era of mobility
This era of unprecedented change disrupts auto retailing as well. Consumers today have limitless online resources to guide their purchasing decisions, enabling them to research everything about a vehicle, and competitors’ products, before choosing whether to buy – or not. In this shifting and evolving marketplace, what can vehicle manufacturers do to stay connected with consumers and relevant in the marketplace? An EY article provides details.