13 May 2020

How changing customer behavior should change your growth strategy

While the immediate response to COVID-19 seems all-consuming, we still need to think of this pandemic in phases. There’s what we must do “now” to manage business continuity, what we must do “next” to prepare for the new normal and the need to accelerate digital transformation, and what we must do “beyond” COVID-19 to be in a position to create value for the longer term. Consumer behavior is changing dramatically in the face of COVID-19. If you don’t plan for the future today, you may find tomorrow’s too late. An EY article provides details.

Document ID: 2020-5719