June 18, 2020
How to accelerate online direct to consumer strategies beyond COVID-19
With retail outlets closed for protracted periods because of the COVID-19 outbreak, consumer product companies have had to increasingly re-examine their online direct to consumer (D2C) strategies. COVID-19 has boosted the relevance of online D2C as more consumers embrace e-commerce. Get it right to enjoy both profitability and growth. An EY article provides details.