October 21, 2020
How to pivot to a wedge strategy to drive customer acquisition and growth
As financial institutions (FIs) enter the post-pandemic world, they face a consumer landscape undergoing sudden and radical change. Growth, for many FIs, has been elusive amid a sluggish economy and fierce competition from nimble FinTech players. Customer expectations have been transformed to make “anywhere, anytime” banking the norm. The post-COVID-19 world calls for a customer-focused strategy that enables hyper-personalization and a customer-centric P&L. An EY article provides details.