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08 December 2020

Three I’s that could reframe the future of retail

This is a pivotal moment for the retail industry. While many retailers are under acute pressure just to survive, those that make it through the pandemic have an opportunity to create a much stronger and more profitable relationship with their customers. But to get there, retailers must go beyond customer centricity and create new value by finding the right mix of invisibility, indispensability and intimacy. An EY article provides details.

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Document ID: 2020-6548

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