December 8, 2020
Why customer experience should matter more to private equity firms
Customer expectations from companies and brands have never been higher. E-commerce giants, ride-hailing services and third-party delivery companies have set a high bar for a customer experience (CX) that is predictive, curated and frictionless. PE firms are realizing customer experience (CX) is one of the most compelling value creation levers available to them. An EY article provides details.