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February 3, 2021
Will AI connect brands to consumers or create a chasm between them?
Advances in technology have already transformed multiple industries to the benefit of consumers. Data-led insights are making their experiences richer and more personalized. Yet when it comes to how consumers actually experience the world, Artificial Intelligence (AI) is still in its infancy. Nonetheless, even in these early stages of the AI revolution, it’s clear that the way consumers engage with brands is going to change fundamentally. The question is, how? An EY article provides details.