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19 May 2021

How can we build trust to unlock the value of the behavioral economy?

We are rapidly becoming a behavioral economy — a world in which human behavior is a commodity that can be influenced, quantified, standardized and packaged at scale. This shift is driven by the maturing of disciplines such as behavioral economics and affective computing, giving companies and governments the ability to analyze and shape our behavior as never before. The tools of the behavioral economy can help companies and governments respond to ongoing behavioral shifts, drive value and rebuild trust. An EY article provides details.

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Document ID: 2021-5575

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