July 15, 2021
2021-5765

Why D2C is a mindset, not a channel

The rapid emergence of direct to consumer (D2C) strategies is a transformative opportunity for consumer goods companies. New technologies and new ways of engaging and serving people are creating almost limitless possibilities, which is why D2C is so exciting. But it’s also why D2C efforts can easily become an unfocused, unprofitable or unscalable drain on resources. The key to getting this right is to approach D2C not just as a channel but as a mindset. That will help you avoid three problems that get in the way of winning D2C strategies. An EY article provides details.

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