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15 July 2021

Data: the art of balancing privacy and intimacy | CGF 2021 Tech Talk

Rami El Gamal, Senior Solutions Architect at EY, talks through the implications for business of changing data privacy laws and consumer expectations. Consumer facing companies must understand what the customer really wants, to shape a value proposition that is right for that customer, and then deliver it with the right experience, assortment and price, and at the right time. An EY video provides details.

Click here to view the segment.

Document ID: 2021-5773

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