March 28, 2022
Future Consumer Index: People are reconnecting with their deeper values
Since the start of the COVID-19 pandemic, business leaders have been looking forward to a time when consumer behavior would return to some kind of normality. Just when it looked like we might be reaching that moment, the world has been plunged into yet more crisis. Consumers are looking to simplify their lives, which will make reaching them even more complex for brands that don’t adapt now. An EY article provides details.