April 7, 2022
When experience defines how consumers buy, what will retailers sell?
Findings from the EY Future Consumer Index have shown how the pandemic has accelerated some fundamental changes in consumer buying behavior. What will the pandemic’s legacy be for retailers? Essentially, it’s the creation of an environment where consumers want consistency across their physical and digital shopping experiences, without differentiating between them. The metaverse is emerging as a new space for retailers, bridging the physical and virtual worlds to deliver new shopping experiences. An EY article provides details.